Achieving the perfect point of sale is the daily challenge for trade marketing. To meet the needs of each point of sale and its specific and changing circumstances, marketers and their supervisors need coordination, constant information and well-oiled processes. In the perfect or ideal point of sale, what the consumer is looking for is always available, at his fingertips, visible in the assigned space on the shelf. So how to guide the processes to achieve this goal of total availability? 

In this regard, trade marketing encounters the following obstacles. The product may be at the point of sale, but in stock. There may be administrative or process errors and, therefore, the inventory records may not be faithful to the stock, this is called phantom inventory.

There are also frequent stock-outs at the point of sale that need to be attended to in a timely manner and restocked, prices may be incorrectly set and, due to lack of knowledge of what is happening at the point of sale, there may be poorly executed strategies, under-exploited points of sale, or other planning problems that could be solved with better or more complete information. 

In short, these challenges that we mentioned generate lower revenues, notoriously, what happens is that we are losing opportunities to sell and this can compromise up to 10% of our sales. The great axis that allows us to achieve these lost sales is to be available, and we will achieve this with a precise and updated knowledge of what is happening with our products at each point of sale.

Field process geomanagement, or field service management softwareis dedicated to centralize and systematize this information, enhancing business intelligence through better field processes and better indicators about these processes.

The marketer that collects prices or registers breakage is constantly in communication, via a geo-management application such as GoDoWorks, to allow us to have an updated, complete and reliable view of the point of sale, and thus make better and more timely business decisions. This reduces the failures we mentioned, which are the result of disinformation and disorganization. The marketer 's productivity improves and with this increases our ability to respond or plan according to the needs we detect in the field. 

GDW Trade is GoDoWorks' solution designed specifically for trade marketing. We have a decade of experience providing tailored solutions to companies, delving into their specific needs, and empowering our clients with the efficiency and productivity gains of digital transformation.