Glossary
Sell-out
Sell-out is what the point of sale sells to the end consumer: the real movement of the product off the shelf. It is true demand, unlike sell-in, which only measures what was placed into the channel.
Getting the data is the hard part: few chains share their sales information, and when they do it arrives late. That is why in-visit surveying — visible inventory, facings, replenishment from the back room — is used as a proxy when the official figure is not available.
Comparing sell-in and sell-out store by store is what lets you decide where to push and where to hold back: stores with high sell-in and low sell-out do not need more product, they need what they already have to sell.
Where GoDoWorks handles this:GDW Trade