Contextual relevance is a new concept in GeoManagement that is essential for optimizing resources. 

To speak of Geoproductivity is to speak of Contextual Relevance, although this last factor can also be found in other branches of management.

What is contextual relevance?

Contextual relevance is the ability of an employee to deliver the greatest value in changing contexts. 

In other words, it is the ability of an employee to adjust to a dynamic environment.

Thus, we say that an employee has a high degree of contextual relevance when his or her ability to generate value remains unchanged despite the fact that his or her environment may change. Conversely, an employee lacks contextual relevance if he loses his ability to act at the slightest change in his environment and therefore does not deliver value.

As technologies advance, and in particular smart mobile devices, they are taking on fundamental roles in all value generation processes. As a result, end-user expectations are also growing.

Customers are aware of the endless possibilities of technology and demand that the people who provide them with services handle these possibilities in the best possible way.

This growing customer expectation means that employees must be ready to deal with all the situations they face in an increasingly dynamic world.

In this sense, mobile devices can be a great ally when it comes to generating value regardless of their geographical location.

But beware, if used incorrectly, they can be a big problem. That is why working on contextual relevance is an unavoidable duty for organizations that want to work in increasingly wider geographical areas.

How to improve the contextual relevance of employees?

The main factor in increasing the contextual relevance of the workforce is to incorporate technology.

Through intelligent systems we can predict the different scenarios that an employee will face in order to provide him/her with tools and also generate quick information systems for all those cases that are not foreseen and that usually happen in dynamic environments.

The main technology to incorporate in cases where you want to provide a group of collaborators with contextual relevance is a GMS (Geo Management Software).

What is an SGG?

The SGG are technological tools specifically designed to optimize resources and increase the delivery of value in organizations whose employees are located outside the central offices.

To achieve this, SGG uses the innovative concept of Mobile Workflow, which is nothing more and nothing less than a dynamic workflow whose main destination is mobile devices.

Through Mobile Workflow, field employees are linked to decision-makers who can visualize from the operational centers everything that is happening with the field team. 

In this way, as information generated by mobile devices is collected, decision makers can set manual or automated rules that are reflected in specific tasks for employees as it integrates with any ERP or CRM used by the organization such as Hubspot or SAP.

In short, Geo Management Software gives the field worker the possibility to optimize his tasks as well as to gain contextual relevance since for all situations he will always have the foreseen solution and in unforeseen scenarios he will have the opportunity to contact immediately a decision-maker who sees the whole picture.

Contextual relevance is a concept that you must take into account if you want to have a workforce that generates the same value in all situations and there is nothing better to achieve this than implementing a great GGS. 

At GoDoWorks we have the great objective of increasing the contextual relevance of all field collaborators in Latin America. If you think that your organization can benefit from this type of strategies, do not hesitate to contact us, we are ready to accompany you in this process.