Maximizing point-of-sale (PoS) performance is the main objective of trade marketing. This is achieved through availability strategies with a view to achieving a perfect or ideal POS, i.e., that point of sale where the customer always has access to our products. In turn, this full availability to which we aspire is strategically enhanced by commercial agreements with each PoS, where we negotiate a certain visibility, a specific place on the shelf, specific prices that the PoS must respect, and the fulfillment of promotions as agreed. But once these agreements have been negotiated, how can we ensure compliance with them, which for us may be associated with additional costs, whose commercial performance we must evaluate, and which will necessarily be linked to our sales in that POS and to the expected results?

Recording what happens in the POS is one of the challenges for trade marketers and the ideal tool to achieve this is geomanagement. Geomanagement not only systematizes the registration processes, which become 100% digital, but also improves the viability of this information, for supervisors, commercial agents, strategic or brand managers.

Equipped with any device with connectivity and linked through a field operations management software such as GoDoWorks, it is easier for the marketer to record in the field, in a multimedia way, the activity related to prices or any aspect of the commercial agreements negotiated. This provides graphical records of our own visibility or the visibility of competitors' products. A geo-management software generates a direct and constant connection between the marketers in the field and those who supervise their activity, equipping the former with simple but powerful recording tools and the latter with the information and monitoring they need.

At the management and strategic level, we obtain updated and consolidated information on all operations that allows us to assess the effectiveness of each deal and its compliance quota. This information equips us to negotiate better deals in the future or to identify specific errors or faults to support these negotiations.
Geomanagement tools are the future of field operations: they allow us to increase the efficiency of the teams we deploy and the processes of recording, coordinating and monitoring activity. This increase in productivity and efficiency is as much as 30%. GDW Trade is GoDoWorks' specialized tool for trade marketing that allows us to identify and correct the reasons why a point of sale is not yet in ideal conditions, i.e. with the prices as we negotiated them, honoring every agreement and promotion established, and with the full availability of our products.