Traditional management models do not manage, or if they do, they encounter many challenges along the way, to properly organize work in highly mobile schemes. However, the geomanagement model and tools were created for this purpose and in this they excel: geomanagement manages to consolidate the monitoring and activity of geographically dispersed workers, makes them systematically report the information they collect in the field, and organizes it immediately. 

Therefore, in the activity of coordinating sales force teams, which must carry out point-of-sale visits, manage POP materials or audit inventories and merchandise in the points of sale they visit, it is essential to have tools that communicate the team with their supervisors, record the information obtained and the management achieved, and report it systematically. Thanks to connectivity and digitization, geo-management achieves all this and more. 

What improvements are obtained through the implementation of geo-management software in sales force monitoring?

Improvements in daily monitoring

Firstly, the task of supervising and coordinating the trade marketing team can be much simpler and more efficient thanks to technology: in a geo-management model, the team is communicated, the hours worked (entry and exit to the POS) are automatically recorded, the visits made, changes and agenda control are easily carried out, and the follow-up is transparent, in real time and at all times. 

According to a figure from Storecheck, up to 11% of lost sales are generated by the lack of assistance from field operators. Accurate, real-time monitoring helps to secure the investment. 

Better tools, better management

Geomanagement also provides valuable tools to the trade team in the field, such as route optimization, which allows them to better comply with visits by reducing travel times. 

Another important tool is the photographic register with which the merchandiser is able to report information to his supervisors, accurately and immediately, either to record his own promotional actions at the points of sale or to report on the actions of the competition. 

Real-time monitoring

The supervision processes in a geo-management scheme are simpler and more centralized: thanks to a digital tool, we obtain complete technical data sheets of field personnel, complete information on their routes, agendas and compliance with them. Supervisors get a real-time geographic view of the areas in which each specialized work team (e.g. promoters, auditors, pre ventistas, etc.) moves, as well as the possibility of chatting or sending instant messaging to them in case of any eventuality.

Asset monitoring

The monitoring improvements that a digital tool can operate also go through the control of goods, promotional material or inventory that, digitally centralized, provide guarantees and traceability. The implementation of this control also reinforces the sense of responsibility of the trade team in the field. 

Improve monitoring through data analysis: consolidated KPIs

With all this information, the geo-management tool does not waste time and processes it automatically, thus informing middle and top management about what is happening at each point of sale, the challenges encountered or the strengths and achievements of the management carried out. 

This provides real-time tracking of availability, prices and participation in points of sale. This is a powerful tool that facilitates strategic decision making, and provides transparency and guarantees to the sales team itself, which, seeing its management correctly reflected in data, will feel more motivated and proactive for future achievements. 

Achievements: optimization and productivity

These improvements, whether in the internal communication of the trade team or in the enrichment of its action through information, translate into savings and productive improvements. 

Improvements in travel translate into time savings, fluid communication contributes to better compliance, improved synergy and a higher level of motivation in the team. In the same way, tools that facilitate field work generate enthusiasm, productivity and proactivity in management. 

At GoDoWorks, we focus on creating digital geo-management tools specific to each operational need. Our knowledge and experience in designing management tools for trade marketing has allowed us to witness the efficiency and productivity gains that are obtained when sales force management is improved and becomes simpler and more complete.