Knowing the context and operational situation of the company.

Manpower is an international leader in recruitment and human capital management solutions. They work in permanent recruitment and the creation of tailor-made solutions to equip other companies in their workforce and to provide them with specific and outsourced solutions in the coordination of these resources. 

The focus of GoDoWorks' work with Manpower Peru, a country where they operate 4 offices nationwide and provide employment to more than 3 thousand people, revolved around their trade marketing capabilities with the main objective of optimizing the agility with which they coordinate their human talent in the field and thus improve their performance. 

The main challenge: to increase the efficiency of trade marketing field management. trade marketing

Prior to GDW Trade, Manpower did not have a digital platform to manage the visits of its field operators to points of sale (POS). It was necessary to improve the recording of this information in order to obtain more and better data on the actions carried out in the POS, and thus provide transparency in the fulfillment of commercial agreements with clients and achieve effective reporting of the results obtained.

Prior to GDW Trade, the recording of information was on paper. This required the subsequent transfer and processing of these physical records, which unnecessarily increases the administrative workload. They also did not have a mobility management system in place to ensure operator visits to assigned POVs.

The solution: GDW Trade as a digital management platform for trade marketing operations. trade marketing

GDW Trade generated efficient registration processes, through systematization and digitalization that they did not have before. 

By eliminating paper records, with their inherent reprocesses, the administrative operation related to obtaining information in the field is facilitated, while at the same time improving the availability of this data for supervisors and clients. Thus, clients can count on immediate and centralized online reports that attest to the management achieved. 

This also allows to be better equipped for troubleshooting and incident resolution in the POS, greater control over stock breakage, and the ability to monitor compliance during visits thanks to the digitization of operator mobility.

GDW Trade achieved a 2% increase in product sales and a 25% increase in the productivity of the visibility team.

Thanks to the integration of GDW, an improved, accurate, up-to-date and systematic ability to report PoV management to the client was achieved. Through digitization, field results are automatically translated into online information and the desired transparency is achieved, achieving:

• Merchandising Route Compliance
• Survey of breakages by product and location, with graphic information on all breakages by area and reason.
• Survey of own and competitor's prices detecting deviations
• Survey of Share in Góndola guaranteeing agreements with retail outlets

The digitization of operational mobility in the field improves coordination and provides guarantees in all the processes deployed. Field visits can be recorded without difficulty, which guarantees better and more efficient supervision processes.  

In summary:

• Thanks to GDW Trade, it was possible to provide customers with online, real-time reporting of information on the actions carried out at their points of sale.
• The digitization of the information allowed for simpler and more efficient administrative processes. The information collected is available centrally to improve decision-making and control of incidents in the field.
• The digitization of the operators' mobility made it possible to improve the supervision processes, with no added effort. It was possible to guarantee compliance during field visits. 
• Thanks to improvements in efficiency and management processes, an increase in productivity of around 4% was achieved.