The pricing policy established by a mass product company is key to its positioning in the market and its success against the competition. Establishing competitive prices, which target the desired market segment, is a dynamic process that requires adjustments and constant information about the prices of other players. 

A pricing policy adjusted to our objectives, with monitoring of what happens at the point of sale, will allow us to establish promotions in a timely manner, highlight or strengthen the presence of certain products or reduce the presence of others. To achieve this information, we need trade marketing teams in the field to constantly inform and execute these actions. 

These marketers can warn us if at the point of sale, for example, the prices agreed in the commercial agreements are not being respected. In addition, they gather valuable data on competitors' promotional actions or other specific movements at each point of sale, which give us clues to boost our sales.

This information is key, for example, when monitoring a new product, or a product for which we have established a differential treatment, so we must ensure that this treatment is respected at each point of sale. In the same way, we must be informed in the event that such an action does not come from us, but from our competitors. 

A geo-management application like GoDoWorks achieves this and more. With a team of marketers equipped with GDW Trade, our tailor-made solution for trade marketing, we will ensure constant and updated information, collected directly from the point of sale, recorded by the marketer in photos or multimedia files, and obtained by supervisors in real time.

Therefore, a geo-management application is not only a valuable tool to ensure our availability at the point of sale, but it is also a tool that positions us virtually within the point of sale and gives us a vision that achieves strategies in line with the punctual, specific and dynamic needs established by countless players in the market. 

Whether it is the distribution process or the competition, information is the guide to weigh our actions. GoDoWorks is able to translate and bring together, in a clear, reliable and rigorous way, what is happening in the field to achieve better strategic decisions.