While field service management (FSM) tools are excellent inputs for supervisors who need to monitor the team of marketers in the field, they also have a powerful ability to optimize management at the highest management level, facilitating and informing decision making.

In leadership roles, an FSM tool provides a clear view, updated in time, of the most relevant KPIs linked to trade marketing operations. We discussed this in our article 5 key indicators in point-of-sale management and how to improve their tracking. 

This data allows us to measure the effectiveness of the operation and to weight our trade actions. In addition, this same information is also collected by the marketer about the competitor's activity; in other words, we get the full picture of what is happening in the field. 

But beyond this, geo-management software also makes it possible to anticipate the market. The benefit obtained is clear: to act to supply the demand before it occurs. How does it achieve this forecast? Through the analysis of the data collected and thanks to the artificial intelligence in the geomanagement software, patterns in the information are obtained.

Therefore, the decision making process that makes use of these tools obtains, in addition to the current vision of operations, a future forecast to anticipate demand and its expected variations over time. This analysis of demand behavior allows, among other functionalities, to foresee breakage, plan promotions and anticipate price and stock variations. 

In general, productivity improvements thanks to the implementation of FMS software are in the order of 20 to 30%. They are the result of a combination of competitive advantages, all supported by digital transformation, which makes the field software management industry one of the fastest growing: in the next five years, it will double its market size.

Field service management is present today as a tool in all leading companies, and will be the standard for field operations management in companies of all scales in the near future. 

At GoDoWorks, we are agents of this digital transformation, equipping FMCG companies with powerful tools that connect them more closely with their operations. GDW Trade allows them to successfully navigate the vast amount of dispersed information generated in trade operations, to increase their productivity immediately and in the long term, as they allow a comprehensive view, updated in real time and with a forward-looking view of what will be the demand for their products.